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  <title>PEMASARAN STRATEGIS EDISI KEEMPAT Jilid 1</title>
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 <name type="Personal Name" authority="">
  <namePart>David W. Cravens</namePart>
  <role>
   <roleTerm type="text">Primary Author</roleTerm>
  </role>
 </name>
 <typeOfResource manuscript="no" collection="yes">mixed material</typeOfResource>
 <genre authority="marcgt">bibliography</genre>
 <originInfo>
  <place>
   <placeTerm type="text">Jakarta</placeTerm>
   <publisher>Erlangga</publisher>
   <dateIssued>1996</dateIssued>
  </place>
 </originInfo>
 <language>
  <languageTerm type="code">id</languageTerm>
  <languageTerm type="text">Indonesia</languageTerm>
 </language>
 <physicalDescription>
  <form authority="gmd">Text</form>
  <extent>viii + 368 hlm.; 17.5 x 25 cm</extent>
 </physicalDescription>
 <note></note>
 <note type="statement of responsibility"></note>
 <subject authority="">
  <topic>Sistem Informasi</topic>
 </subject>
 <subject authority="">
  <topic>Strategi Bisnis</topic>
 </subject>
 <subject authority="">
  <topic>Rencana Pemasaran</topic>
 </subject>
 <subject authority="">
  <topic>pasar sasaran</topic>
 </subject>
 <subject authority="">
  <topic>riset pemasaran</topic>
 </subject>
 <subject authority="">
  <topic>segmentasi pasar</topic>
 </subject>
 <subject authority="">
  <topic>organisasi pemasaran</topic>
 </subject>
 <subject authority="">
  <topic>keunggulan bersaing</topic>
 </subject>
 <subject authority="">
  <topic>kemitraan strategi</topic>
 </subject>
 <subject authority="">
  <topic>perancanaan produk baru</topic>
 </subject>
 <subject authority="">
  <topic>analisis persaingan</topic>
 </subject>
 <subject authority="">
  <topic>perencanaan untuk produk baru</topic>
 </subject>
 <subject authority="">
  <topic>kriteria keberhasilan</topic>
 </subject>
 <subject authority="">
  <topic>pengembangan produk</topic>
 </subject>
 <subject authority="">
  <topic>komersialisasi</topic>
 </subject>
 <subject authority="">
  <topic>quality function deployment</topic>
 </subject>
 <subject authority="">
  <topic>keputusan pasar</topic>
 </subject>
 <subject authority="">
  <topic>perencanaan produk</topic>
 </subject>
 <classification>658.8</classification>
 <identifier type="isbn">9794114413</identifier>
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  <physicalLocation>PERPUSTAKAAN STISIP BINA PUTERA BANJAR Online Public Acces Catalogue (OPAC)</physicalLocation>
  <shelfLocator>658.8 CRA p</shelfLocator>
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   <copyInformation>
    <numerationAndChronology type="1">0084</numerationAndChronology>
    <sublocation>Sirkulasi</sublocation>
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  <recordCreationDate encoding="w3cdtf">2026-02-03 13:25:29</recordCreationDate>
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