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PEMASARAN JASA : Prinsip | Penerapan | Penelitian


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2564658.8 FAN pSirkulasiAvailable
2227658.8 FAN pSirkulasiAvailable
2563658.8 FAN pSirkulasiAvailable

Detail Information

Series Title
-
Call Number
658.8 FAN p
Publisher ANDI Yogyakarta : Yogyakarta.,
Collation
iv + 560 hlm.; 19 x 23 cm
Language
Indonesia
ISBN/ISSN
978-979-29-4417-4
Classification
658.8
Content Type
-
Media Type
-
Carrier Type
-
Edition
ed.1
Subject(s)
pemasaran jasa
targeting
klasifikasi jasa
bauran pemasaran jasa
konsep pemasaran
domain perilaku konsumen
customer convenience
segmentasi
positioning jasa
penawaran jasa
level jasa inti
level jasa sekunder
atribut jasa
service branding
strategi produk jasa
pengembangan jasa baru
service deletion
service blueprinting
service encounter
servicescapes
lokasi fasilitas jasa
service redesign
yield management
dimensi strategik harga
strategi komunikasi pemasaran jasa
manajemen kualitas jasa
customer value
model servqual
manajemen kepuasan pelanggan
mewujudkan loyalitas pelanggan
mengelola komplain pelanggan
manajemen pemulihan jasa
pemasaran jasa internasional
isu-isu kontemporer
Specific Detail Info
-
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