Fandy Tjiptono Primary Author mixed material bibliography Yogyakarta CV Andi Offset 2011 id Indonesia

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2 + 285 hlm.; 19 x 23 cm brand konseptualisasi peran strategik brand equity consumer-based brand equity anteseden brand equity customer-based restaurant brand equity pioneer brand versus imitator brand pioneer brand advantages late entrants dan imitator local brand versus global brand 658.401 9789792926699 PERPUSTAKAAN STISIP BINA PUTERA BANJAR Online Public Acces Catalogue (OPAC) 658.401 FAN m 2826 Sirkulasi 658.401 FAN m 1760 2026-08-12 13:21:01 2026-08-12 13:21:20 machine generated