<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>5</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>10</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="1564">
  <titleInfo>
   <title>Manajemen Pemasaran Jilid 1</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Kevin Lane Keller</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789790339354</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>2009</dateIssued>
   </place>
  </originInfo>
  <slims:image>Philip_Kotler_1.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="1538">
  <titleInfo>
   <title>PEMASARAN JASA</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Fandy Tjiptono</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789793695112</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jatim</placeTerm>
    <publisher>Bayumedia Publishing</publisher>
    <dateIssued>-</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="1533">
  <titleInfo>
   <title>PEMASARAN JASA :</title>
   <subTitle>Prinsip | Penerapan | Penelitian</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Fandy Tjiptono</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789792944174</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>ANDI Yogyakarta</publisher>
    <dateIssued>2014</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="1492">
  <titleInfo>
   <title>BAURAN PEMASARAN dan Loyalitas Konsumen :</title>
   <subTitle>Fokus pada Konsumen Kartu Kredit Perbankan</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Ratih Hurriyati</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9798433396</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung</placeTerm>
    <publisher>Alfabeta</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
  <slims:image>Ratih_Hurriyati.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="842">
  <titleInfo>
   <title>Bauran Pemasaran &amp; Loyalitas Konsumen :</title>
   <subTitle>Fokus Pada Konsumen Kartu Kredit Perbankan</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Ratih Hurriyati</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9798433396</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung</placeTerm>
    <publisher>Alfabeta</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
  <slims:image>Cover_Buku20250221_11042580.jpg.jpg</slims:image>
 </mods>
</modsCollection>
